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Piludu

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Segno libero, as the author defines it, is not a book, rather it is a screwdriver, a brush, an instrument to learn how to communicate. It was first published in 1981, the result of about a decade of work, and discussions and endless notes on the analysis of communication messages and how to break them down, layout design and low-cost techniques to reproduce at home.
A cult book that has become a favorite in communication and design courses. The new edition is enriched with a historical and critical preface and sixteen new color pages, where Riccardo Falcinelli chronicles the life and work of Ferro Piludu and the Gruppo Artigiano Ricerche Visive:  from the work on large commissions to political involvement, from design methods to the collaboration with libertarian publishers (starting with elèuthera, since the beginning).
It sees the return of key text that will appeal to enthusiasts of Italian graphic design history, but also a practical tool - especially today, thanks to the rise of digital auto-production - for those who have things to say and stories to tell.

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